LA TRAVIATA
Giuseppe Verdi (1813 - 1901)

Opera in three acts in Italian
Libretto: Francesco Maria Piave after Alexander Duma’s play La Dame aux Camélias
Premièr at Teatro la Fenice, Venice – 6 March 1853
Libretto: Francesco Maria Piave after Alexander Duma’s play La Dame aux Camélias
Premièr at Teatro la Fenice, Venice – 6 March 1853
19 September, 10, 17 October 1957
War Memorial Opera, San Francisco
Conductor: Glauco Curiel
Chorus master: Gianni LazzariniStage director: Paul Hager
Scene and costumes: Goldstein & Co.
Choreographer: William Christensen
Alfredo Germont lover of Violetta JOHN CRAIN / CESARE CURZI (17.10) tenor
Giorgio Germont his father ROBERT MERRILL / LUIGI BORGHI (17.10) baritoneGastone de Letorieres a young man about town VIRGINIO ASSANDRI tenor
Baron Douphol a rival of Alfredo MURRAY KENIG baritone
Marchese d’Obigny HARVE PRESNELL bass
Dr. Grenvil CARL PALANGI bass
Giuseppe servant to Violetta WILLIAM L. BOOTH tenor
Violetta Valery a courtesan LEYLA GENCER soprano
Flora Bervoix her friend JAN MCART mezzo-soprano
Annina Violetta’s confident and maid KATHERINE HILGENBERG soprano
Messenger WINTHER ANDERSEN tenor
Majordomo MAX LORENZINI baritone
Solo dancers SALLY BAILET, DIRK CARTER, ROCKY DREW
Time: 1850
Place: Paris and
vicinityPhotos © ROBERT LACKENBACH, San Francisco
Photos © GEORGE SHIMMON PALACE HOTEL, San Francisco



THE BERKLEY GAZETTE
1956.09.19
THE SAN FRANCISCO EXAMINER
1957.01.06
VARIETY
1957 May
OPERA MAGAZINE
1957 June
PETALUMA ARGUS
1957.06.08
LUBBOCK EVENING
1957.09.18
THE INDEPENDENT
1957.09.18
LA STAMPA
1957.09.19
SAN FRANCISCO EXAMINER
1957.09.19

OAKLAND TRIBUNE
1957.09.20
PASIFIC STARS & STRIPES
1957.09.20
PETALUMA ARGUS
1957.09.20
OAKLAND TRIBUNE
1957.09.21
Gencer found herself in an extremely difficult situation as she had to substitute the legendary and highly beloved singer Maria Callas. But she was so successful that she nearly made the audience forget about the presence of the great artist Umberto Berghi- a baritone with a rich timbre and personality who also made his debut before San Francisco audience. Gencer who had attained almost the same level of success singing La Traviata a week before, might as well be described as “one of the most credible and most suitable Violettas”. La Traviata is Gencer’s opera from the beginning until the end. (Clifforfd Gessler)
SAN FRANCISCO EXAMINER
1957.09.21

OAKLAND TRIBUNE
1957.09.22
OPERA NEWS
1957.10.14
MUSICAL AMERICA
1957.11.01
AKİS WEEKLY MAGAZINE
1957.11.30
OPERA MAGAZINE
1957 December
CHRISTIAN SCIENCE MONITOR
1957.12.14
SAN FRANCISCO OPERA 1922 - 1978
1978
ARTHUR BLOOMSFIELD
GENCER IN SAN FRANCISCO WAR MEMORIAL OPERA - From Arthur
Bloomfield’s book The San Francisco Opera 1922 – 1978 (1978 Comstock Editions): ……. Francesca project stemmed
from the fact that Tebaldi was learning the role for Maggio Musicale in
Florance. When that the Festival dropped the work, she was less interested in
doing it for San Francisco. It was more feasible for Adler to go ahead
substitute soprano than a substitute opera – the production was already built
when the unwooable Tebaldi made her decision – so Leyla Gencer, a Turkish
soprano with Italian opera experience, was imported. She turned out to be an
exceptionally interesting if uneven artist. Her physical beauty at the time was
marked, her poise sure, her pianissimi exquisite, her voice in general, when
well-projected, remarkably warm in tone. Whether she made more or less of
Francesca than Tebaldi might have done is one of history’s little question marks. ……. The report continued with a statement
of the position of the San Francisco Opera, which was, not surprisingly, that
Madam Callas was fired, and that a complaint, furthermore, was being sent off
to the American Guild of Musical Artists. The fact that a recording of
Cherubini’s Medea was on the ailing Callas’ September schedule – sessions took
place from 12th to 19th – did not sit exactly well with
Adler and Miller. Nor the fact that she “rested up” by going to an early
September ball tossed for her in Venice by Elsa Maxwell. Callas had wired Adler
September 1 that he should have a sub on hand “in case”. Bul Callas’ logical follow-up,
in Adler’s estimation, would have been either come on schedule and try to
perform, or to cancel outright, and stay home. Most subscribers felt Adler and
Miller were to be commended for their uncompromising action, and after Leonie
Rysanek’s Lady Macbeth and Leyla Gencer’s Lucia – both highly successful –
Maria Callas was, if not forgotten, hardy missed. ……. Gencer’s Lucia was not of the pretty-pretty
pyrotechnical variety. Here was a warm spinto soprano who simply happened to
have coloratura flexibility as well. The riches of her voice which, like Callas’,
has a certain sonic sex appeal, helped produce an adult Lucia. Also, vivid
acting: she conveyed a real sense of derangement in the Mad Scene. All in all,
this was the most memorable portrayal offered in San Francisco by a sometimes-remarkable
artist. Her success in the part indicated that another reengagement was in order,
and she returned in 1958. Her other assignments were Violetta and Liu, the latter
only in Los Angeles. ……. Mezzo Irene Dalis
appeared first in one of her best roles, Eboli in Don Carlo. She swung into it
with a fiery regality and sang it warmly, winning friends who would welcome her
back in many seasons to come. She shared to honours in the first two
performances with Tozzi, whose limping, swaggering Philip certainly one of the
best all-around characterizations her offered through the years of personages
more interesting than the stock Ramfis and Zaccaria types. Frank Guarrera was a
vivid Rodrigo, Piero Miranda a so-so Don Carlo. No soprano has ever known
better than Leyla Gencer how to stand about looking noble, but her vocal projection
in the role of Elizabeth was spotty. …….
Opening Night
1967 brought a revival of Gioconda, not seen nineteen years. Adler had waited
until he had the whopping sort of cast that can make this over-climaxed irresistible
warhorse run. Up through the summer of ’67 there were problems, two of his choices
agreeing the job and then backing off. Crespin was to do her first Gioconda,
and she had coaching with Zinka Milanov in Yugoslavia on her agenda, but
indisposition made it impossible for her to learn the role in time, and Peter
Glossop defected from Barnaba for Fallstaff with Sarah Chadwell’s American
National Company which toured the U.S. in the wake of the prematurely hatched
Met National troupe. Crespin was ably enough replaced by Leyla Gencer, absent
for nearly a decade from San Francisco scene. For Barnaba there were the
parched tones of Chester Ludgin, a man-of-all-work baritone who was encountering
vocal problems especially inconvenient for such a draftable singer. With Patané
exceedingly crisp, cultivated man on the podium. Grace Bumbry an ideally
handsome, mellifluous Laura, Maureen Forrester (a rare figure on the operatic
stage) a plummy Cieca, and Cioni a pingy Enzo, this was, despite problems, a
Gioconda lineup not to be dismissed. Gencer’s dramatic handling of the title role
made one respect her artistic integrity even as one worried over instances of
vocal abandon. Espaccially after the opening night, a traditionally troublesome
time for voices, she achieved a fairly even effect, always using her voice,
according to her habit, as a piece of highly charged equipment. There have been
more brilliant-sounding sopranos of the Gioconda type, but none more
resourceful. Gioconda being sort o character whor turns up from everybody’s
woodwork, she tends to be more than a bit tiresome, but Gencer put you on her
side.